Duration

3.5 hours

Language of Delivery

Cantonese, English or Mandarin

Introduction

A well-defined business model is the cornerstone of any successful venture, providing a blueprint for creating, delivering, and capturing value. This workshop equips participants with the knowledge and skills to understand, analyze, and create effective business models using the Business Model Canvas and real-world examples.

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Course Details

Objectives
  • To define and explain the concept of business models and their importance in entrepreneurship and organizational strategy.
  • To identify various types of business models and their applications across different industries.
  • To analyze real-world examples of successful business models and understand the factors contributing to their success.
  • To develop skills in creating and evaluating business models for new ventures or existing businesses.
Methodology
  • Conceptual Introduction: Defining business models and introducing the Business Model Canvas.
  • Model Exploration: Examining various business model types such as subscription, freemium, marketplace and direct sales.
  • Successful Analysis: Examining successful business models across diverse industries, including technology and retail.
  • Creation & Evaluation: Utilizing the Business Model Canvas to create a business model for a hypothetical startup.
Key Takeaways
  • A clear understanding of business models and their role in business strategy.
  • Knowledge of various business model types and their applications.
  • Skills in analyzing real-world examples of successful business models.
  • Practical experience using the Business Model Canvas to create business models.
  • Guidelines for evaluating the feasibility and sustainability of business models.
Agenda
  • Introduction to Business Models
    • Definition of a business model and its role in business strategy.
    • Overview of the Business Model Canvas as a tool for visualizing business models.
    • Discussion on the importance of aligning business models with market needs and organizational goals.
  • Types of Business Models
    • Exploration of various business model types (e.g., subscription, freemium, marketplace, direct sales).
    • Case studies of companies exemplifying each business model type (e.g., Netflix for subscription, Airbnb for marketplace).
    • Group discussion on the advantages and challenges of different business models.
  • Analysing Successful Business Models
    • Examination of successful business models in various industries (e.g., technology, retail, services).
    • Factors contributing to the success of these models, including innovation, customer focus, and scalability.
    • Interactive analysis of a case study where participants evaluate the business model of a well-known company.
  • Creating and Evaluating Business Models
    • Workshop activity where participants use the Business Model Canvas to create a business model for a hypothetical startup.
    • Guidelines for evaluating the feasibility and sustainability of business models.
    • Group presentations of created business models and peer feedback.
  • Wrap-Up and Q&A
Target Participants
  • Entrepreneurs and startup founders.
  • Business managers and strategists.
  • Anyone interested in learning how to design and evaluate effective business models.