Facing the Press: How to Engage the Media & Control the Narrative
#MediaEngagement #PublicSpeaking #InterviewPreparation
Duration
4 hours
Class Size
5 Participants
Language of Delivery
Cantonese or English
Introduction
This is a comprehensive half-day program designed specifically for people who regularly face the media and conduct interviews as part of their job responsibilities. In this workshop, we will equip you with the knowledge and skills to excel in media engagements and confidently navigate interviews.
The training will be conducted at your office or a designated training facility, ensuring convenience and relevance to your work environment. Through a combination of lectures, interactive Q&A sessions, and consultant-assisted role-playing, we will tailor the topics to address the unique challenges faced by your industry.
Join us to develop your media expertise and become a skilled spokesperson in the public eye.
Course Details
Objectives
The objective of this half-day workshop is to design and deliver comprehensive media training specifically tailored to your team who regularly faces the media and conduct interviews. By the end of the workshop, participants will be able to:
- Understand the media landscape and their roles and responsibilities as spokespersons.
- Develop key messages effectively and apply best practices for creating impactful news stories.
- Enhance their delivery skills and executive presence during interviews.
- Engage in mock interviews, receive constructive critiques, and improve their interview performance.
- Develop defense strategies using block and bridge techniques for challenging questions.
- Gain insights into various types of media interviews, including TV, virtual, radio, and phone formats.
- Wrap up the workshop with a clear understanding of the key takeaways and action steps for improvement.
Methodology
The workshop will incorporate a combination of lecture-style sessions, interactive Q&A discussions, and consultant-assisted role-playing segments.
The content will be tailored specifically to the needs and challenges faced by your industry. Participants will engage in mock interviews to practice their skills and receive constructive critiques from trainers.
The training deck will be developed to provide relevant and practical guidance. Pre-training questionnaires might be utilized to understand participants’ expectations and customize the workshop accordingly.
Key Takeaways
By the end of this workshop, participants will:
- Understand the media landscape and their roles as spokespersons.
- Develop impactful key messages and utilize best practices for news story creation.
- Enhance their delivery skills and executive presence during interviews.
- Improve their interview performance through mock interviews and constructive critiques.
- Employ defense strategies using block and bridge techniques for challenging questions.
- Gain insights into various types of media interviews and adapt their approach accordingly.
- Wrap up the workshop with a clear understanding of the key takeaways and actionable steps for improvement.
Agenda
- Introduction
- Theory session: Overview of the media landscape and roles as spokesperson
- Key message development with best practices
- Delivery and executive presence
- Mock interview #1 and critiques
- Defense strategy: block and bridge techniques
- Mock interview #2 and critiques
- Tips on various types of media interviews: TV, virtual, radio, and phone
- Wrap-up
Target Participants
This workshop is specifically designed for those who regularly faces the media and conduct interviews. It is suitable for professionals who want to enhance their media engagement skills and confidently navigate interviews in the public eye.