the Science of Influence and Persuasion through Powerful Writing
#WritingSkills #Influence #Persuasion
Duration
3.5 hours
Language of Delivery
English
Introduction
The words we use can open opportunities, or close doors; build connections and foster trust, or upend it; generate new thinking, new action and new ways of being, or shut it down. This session will explore how to harness the power of words, with practical tips on how to influence and persuade readers.
In this half-day session, you will delve into the transformative power of words and learn practical techniques to influence and persuade readers effectively. With over 15 years of experience and expertise in neurolinguistics and the psychology of influence, our trainer will guide you in mastering the art of persuasive communication through engaging and inspiring courses.
Course Details
Objectives
The objective of this workshop is to equip participants with the knowledge and skills to harness the immense power of words. By the end of the session, you will have a deeper understanding of how language shapes emotions, motivates action, and builds strong connections. You will also learn essential strategies to enhance clarity, establish impactful relationships, avoid common communication mistakes, and amplify your persuasive power.
Methodology
Through a combination of interactive discussions, practical exercises, and real-life case studies, this workshop will provide a dynamic learning experience. Freya Giles will share her on-the-ground expertise, guiding participants to apply the principles of persuasive communication in a range of contexts. The sessions will be engaging, fun, and inspiring, ensuring that participants gain practical skills that can be immediately implemented.
Key Takeaways
Participants will gain:
- A profound understanding of the influential power of words in shaping emotions and prompting action.
- Insights into the importance of clarity as the primary objective and practical methods to achieve it.
- Knowledge on how to build strong relationships through effective communication.
- Awareness of the critical mistake most people make when composing messages and how to avoid it.
- Simple yet powerful techniques to enhance persuasive power and influence readers.
Agenda
- Welcome and Introduction
- The Power of Words: Influencing Thoughts and Emotions
- Clarity as the Key: Strategies for Effective Communication
- Building Strong Relationships through Language
- Avoiding Common Communication Mistakes
- Boosting Persuasive Power: Practical Techniques
- Q&A and Interactive Discussion
- Workshop Conclusion and Next Steps
Target Participants
Professionals, marketers, business owners, writers, communicators, and anyone seeking to enhance their persuasive writing skills and influence readers effectively.