Whatzyourpoint™ – Persuasive Presentation Design

The objective of this two-day workshop is to enable participants to:

• Understand the common pitfalls and challenges in business presentations.
• Learn a systematic approach to designing persuasive presentations.
• Enhance presentation effectiveness by addressing audience needs and expectations.
• Gather and process information effectively to support data-driven decisions.
• Develop logical and compelling arguments to support recommendations.
• Create visually engaging presentations using proven design principles.
• Deliver presentations that captivate and influence audiences.

This workshop combines theory and practice, with a focus on interactive learning and hands-on application. The training materials provided include the Whatzyourpoint Training Manual, Pro Forma, and PPT Templates.

The first day has a theory-to-practice ratio of 50/50, allowing participants to understand the key concepts and frameworks.

The second day shifts to a practical focus with a ratio of 10/90, emphasizing application and skill-building. The workshop is instructor-led, providing guidance and feedback throughout the design and delivery process.

By the end of this workshop, participants will:

• Understand the common pitfalls and challenges in business presentations.
• Design persuasive presentations using a systematic approach.
• Address audience needs and expectations for maximum impact.
• Gather and process information effectively to support data-driven decisions.
• Develop logical and compelling arguments to support recommendations.
• Create visually engaging presentations using proven design principles.
• Deliver presentations that captivate and influence audiences.

DAY 1

• Module 1 Starting with the end in mind. Know your objective and completely be audience-centric
  • Know your audience (needs & wants)
  • Desired Outcome (what exactly do you want you audience to think and to do as a result of your presentation?)
  • Overall Message (answering the WIIFM question)
• Module 2 Crafting a storyline. Engage your audience from start to finish
  • How to stage your presentation using 4 recommended storylines:
    • Sharing, Update, Briefing, Approval/Endorsement
• Module 3 Developing a persuasive structure to get your message across with least resistance
  • The basic “pyramidal” structure
  • Group of Reasons following the MECE Principle
  • Case study (optional)

DAY 2

• Individual Presentation & Coaching (6 participants maximum per half-day)
• 30 minutes per person
• With slide-by-slide feedback
• Presentation requirement: 7 minutes and 7 slides
• Feedback: 70% on design/structure and 30% on delivery

Suitable for professionals at all levels who want to enhance their presentation design and delivery skills. It is particularly beneficial for managers, team leaders, consultants, and individuals who regularly deliver high-stakes presentations to influence decision-makers and drive impactful outcomes.