Description
Value Creation is the bedrock of all businesses, an important concept every entrepreneur, innovator, and designer must understand to succeed in business. It’s what sets you apart from the competition, secures customer loyalty, and brings distinct meaning to your brand. Without it, your offering will be rendered just another commodity in the eyes of your target market.
Take on the role of the Retail Director of one of the world’s most iconic luxury department stores, and make strategic buying and selling decisions as you go to pave your path to success.
The game plays out over the course of 12 rounds and in each round, players analyze customer needs and want, and market information in order to…
- Acquire the most promising products available in the market.
- Craft and launch “value-added” offerings in niche markets to maximize return on investment.
- Build impressive product portfolios to increase market share and brand presence.
Do you have what it takes to become a retail legend?
Why ValueCrafter™?
- Set up and play in 5 minutes
- Fun, thematic, and competitive; perfect for non-gamers
- Deceptively deep gameplay; an artful blend of the auction, set collection, and area control mechanics
- An immersive experience that makes debriefings deep and meaningful
- A skill-building game with a high replay value
- As a stand-alone game or an integral part of the following programs
Where could this game be applied at?
Use ValueCrafter™ as a simulation game to kick start your session, and it works very well with the below applications:
- Value-based Innovation (VBI) / Jobs-To-Be-Done (JTBD)
- Design Thinking (DT) / Human-centered Design (HCD)
- Formulation of Branding Strategies
- Business Model Generation / Crafting of Value Propositions / Copywriting
- Retail Training / Product Knowledge Training / Selling Skills Training
- Negotiation / Influencing Skills
- Teambuilding / Interpersonal Skills / Communication
- Entrepreneurship / Intrapreneurship / Marketing 101
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