Introduction

Value creation is the bedrock of all businesses, an important concept every entrepreneur, innovator, and designer must understand to succeed in business. It’s what sets you apart from the competition, secures customer loyalty, and brings distinct meaning to your brand. Without it, your offering will be rendered just another commodity in the eyes of your target market.

Value Crafter™ is a 4-player, competitive strategy game meticulously designed to teach the concept, framework, and process of value creation in a fun and engaging way.

Take on the role of the Retail Director of one of the world’s most iconic luxury department stores, and make strategic buying and selling decisions as you go to pave your path to success. The game plays out over the course of 12 rounds and in each round, players analyze customer needs and wants, and market information in order to…

  1. Acquire the most promising products available in the market.
  2. Craft and launch “value-added” offerings in niche markets to maximize return on investment.
  3. Build impressive product portfolios to increase market share and brand presence.

Do you have what it takes to become a retail legend?

The Curioust Group Limited is an official channel partner of LMI Academy Limited who owns the copyrights of Value Crafter™.